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KANSAS CITY, Mo. – Point. Pose. Click. Post. Repeat.

It’s become a process as common as cheerleaders and basketball fans at the Big 12 Championship.

“Cheering on my Pokes, so just wanted to share it with my other friends that are here going to the game,” said Courtney Cook, an Oklahoma State University fan.

Cook wanted to capture and post memories with her mom at this weeks’ event, just like thousands of others.

Time Warner Cable thought the Big 12 Championship was a good opportunity to share its WiFi with basketball fans, so they’re doing it for free.

Time Warner reps say they’ve got plenty of hotspots to handle the crowd.