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KANSAS CITY, Mo. — It is the Internet meme of the second presidential debate.

Asked about his support for women in the workplace, Mitt Romney recalled the hiring process he implemented after becoming Massachusetts governor.

He said they made a concerted effort to find women who were qualified to be members of his cabinet. He said he asked women’s groups to help, and they brought him — quote — “whole binders full of women.”

The strange turn of phrase quickly became a trending topic on Twitter.

The head of government, news and social innovation on Twitter explained just how big of a response it got.

“Before the end of the debate there had been tens of thousands of tweets about the binder remark. Someone had even created a parody account “Romney’s Binder” that had picked up 30,000 followers before the debate even ended – this is similar to what we saw during the Republican convention in Tampa where following Clint Eastwood’s speech we saw an account called “Invisible Obama” referring to that empty chair that had 50,000 followers before the end of the night. And so what we are seeing is these satirical responses – the back and forth between candidates that you’d normally see in the spin room after the debate that are playing out over a day long news cycle are now happening in real time,” explained Adam Sharp, Twitter, Head of Gov’t, News & Social Innovation

Romney’s runningmate, Congressman Paul Ryan, explained Romney’s “binders” reference. He said all Romney meant was that he went out of his way to try to recruit qualified women to serve in his administration.

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