KANSAS CITY, Mo. — The Federal Trade Commission has accused the creators of an Android flashlight app of failing to disclose to users that the app transmitted users’ precise location and a unique identifier to advertisers.
The app is called the Brightest Flashlight Free App.
Before consumers downloaded the app, they were given the choice to either accept or refuse to share their personal data, but the FTC says even those who clicked the ‘refuse’ box still saw their data shared.
A mobile phone’s unique identifier is somewhat like a VIN number on a car. By knowing that number advertisers can figure out exactly how you are using your phone. They can tell what apps you are downloading and what websites you’ve visited.
The maker of the app has agreed to a settlement that prohibits the company from misrepresenting how a customer’s information is collected and shared. The company has also agreed to delete any personal information it has already collected.
If the company violates the agreement, it will be fined $16,000 for each violation.
