MANHATTAN, Kan. — Kansas State University would like to be known as just that, if you please.
According to the Lawrence Journal-World, Kansas State University president Kirk Schulz says that the school wants to drop the “K-State” monicker in favor of the more-formal full name in a move to increase its scholarly rankings nationwide.
“We are consciously moving in that direction to a single brand,” Schulz told Gov. Sam Brownback and business leaders during a meeting of the Governor’s Council of Economic Advisors, the Journal-World reports.
Schulz did, however, note that K-State was appropriate for athletic use.
In a news release Wednesday afternoon, the university softened its branding preference saying:
“The nickname K-State has become common to those of us in the state and Kansas State University for decades,” the statement said. “We recognize the strength of being known to certain audiences as K-State. Whatever we’re called, we are still committed to our goal of rising to the Top 50.”
Ironically, Schulz gave members of the Governor’s Council a copy of the school’s long-range plans entitled, “K-State 2025: A Visionary Plan for Kansas State University.”
